Marketing

Performance Marketing

ROI-driven Google, Meta & LinkedIn ad campaigns engineered to convert — not just to spend.

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Most ad accounts quietly leak budget — broad targeting, untracked conversions, and landing pages that don't match the ad. We treat paid growth like an engineering problem: instrument everything, kill what doesn't convert, and pour budget into what does. You get a clear dashboard, a predictable cost-per-acquisition, and honest reporting — including when a channel isn't working.

What we ship

Everything that fits the brief

The default toolbox. We'll scope it to exactly what your project needs after the first call.

Google Search, Performance Max, Display and YouTube campaigns

Meta (Facebook + Instagram) and LinkedIn paid campaigns

Conversion tracking with GA4, pixels and server-side tagging

High-converting landing pages, built and A/B tested

Audience research, creative testing and retargeting funnels

Weekly dashboards tracking spend, CPA and ROAS

Tech stack

Boring, battle-tested, fast

What we reach for by default. Happy to plug into whatever your team is already running.

Google AdsMeta Ads ManagerLinkedIn AdsGA4Google Tag ManagerLooker StudioMeta PixelHotjar

How we work

Four steps from brief to launch

No mystery, no surprise invoices. You see the work as it happens.

  1. 01

    Audit & goals

    We review your funnel, past ad data and unit economics to set a realistic target cost-per-acquisition and the metrics that actually matter.

  2. 02

    Track everything

    Before spending a rupee, we wire up conversion tracking, GA4 and tagging so every click is measurable and attributable.

  3. 03

    Launch & test

    We launch tightly-scoped campaigns, test creatives and audiences, and cut the losers fast — budget follows what converts.

  4. 04

    Scale & report

    Winning campaigns get scaled deliberately, with a weekly dashboard so you always know where the money went and what it earned.

What you walk away with

The bits that actually matter

A predictable, measured cost-per-acquisition you can plan around

Conversion tracking you can actually trust for decisions

Ad spend concentrated on the channels and creatives that pay back

Frequently asked

The questions everyone asks

What's the minimum ad budget to start?+
We usually recommend at least ₹40–50k/month in media spend so campaigns gather enough data to optimise. Below that, we'll tell you honestly whether paid ads are the right lever yet.
Is the ad spend separate from your fee?+
Yes. Media spend goes directly to the platforms (Google, Meta, LinkedIn). Our management fee is separate and transparent — no hidden markups on your budget.
How soon will I see results?+
Tracking and first campaigns go live within a week. Meaningful optimisation takes 3–4 weeks of data — that's when cost-per-acquisition starts dropping.
Do you build the landing pages too?+
Yes. A great ad pointed at a weak page wastes budget, so we build and A/B test conversion-focused landing pages as part of the engagement.

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Engineering

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Production-grade Next.js, React and full-stack web platforms — built fast, built to scale.

Let's build

Ready to start your performance marketing project?

Send us the brief — even a rough one — and you'll have a fixed scope, quote and timeline back within 24 hours.

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